Puratos, leading supplier of bakery, patisserie and chocolate products and expertise, wanted to integrate all its acquired companies into one single Puratos and to communicate its new focus and brand personality.

This rebranding project has been awarded at the global Transform Awards 2012 (finalist).

DEME, a Belgian world leader in dredging and land reclamation, needed more cohesion between the separate companies of the group: alignment in messaging and a clear brand architecture.

The unifying theme we developed — ‘Creating land for the future’ — allows the DEME Group to communicate in a convincing way with its different stakeholders and to unite all employees, underlining the shift for DEME towards one, solid global services group.

Law firm Loyens confronted us with a double challenge: to position them as an employer of choice and, more specifically, to attract young graduates. A challenge we were all too happy to take up.